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Cartolouco's success makes Betano close sponsorship

Cartolouco's success makes Betano close sponsorship
Bookmaker signed a deal to sponsor the star's series.
by Academia   |   comments 0

Cartolouco has been giving something to talk about as a member of the professional football team Resende. The success is so great that he launched a Series, telling about his routine at the club, and has already reached thousands of views on YouTube. The nearly 3 million accesses through the videos posted so far have resulted in the sponsorship of one of the largest bookmakers in activity in the country, Betano.

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The material is produced by the agency 213 Studio, and the videos are posted on the “Cartoloucos” channel. Betano will be at the side in the production of the content, expanding its brand so that millions of people can see it, after all Cartolouco has gigantic success on social networks. On YouTube alone, more than 400 thousand people are registered, with 20 million accesses to the media materials made available on their profile.

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Panos Knostantopoulos, Betano's marketing director, was very satisfied with the deal, as now his brand will be next to a person who represents success, when mixing football with humor:
 “We are extremely happy to have Cartolouco on Betano's team of digital influencers. He is a phenomenon on the web and his channel generates funny and engaging content that interacts with the public. These were the main reasons that convinced us to be partners. We are looking forward to seeing Betano together with Cartolouco in the Campeonato Carioca, just like the other activations that we will do together throughout the partnership ”.
You can name Lucas Strabko, Cartolouco, in several ways, because the boy is a host, reporter, youtuber, comedian, and now a player. He was officially registered by Resende to play the Campeonato Carioca, and has been generating expectations throughout Brazil about his participation in any match. Meanwhile, Lucas is telling his routine within the team, through humorous videos.
It will represent various functions, showing the daily life of each professional who works with football. Among the characters, Cartolouco will be a boy, wardrobe, masseuse, makeup artist and maybe even a player throughout the series. The next episodes are already awaited, as his adventures are the biggest success so far.
The series has several facets. One is the common dream of many young people to be a football player. In addition, it also highlights functions performed by professionals behind the scenes that are essential to the game and that, many times, are not noticed by the public. The entry of a company like Betano is the incentive for us to move forward. ” - said Bruno Sousa, who is part of 213 Studios.
Lucas is already famous on Brazilian TV and on social networks, as he made a name for himself working at Rede Globo as a presenter of sports programs, in addition to being a reporter, with stories always in good spirits with fans and football players. He allied himself with the fantasy game Cartola and since then he is easily recognized. His success was so great that he participated in Rede Record's Reality Show A Fazenda, as one of the members of the house. Now he ventures to introduce his own character inside a football club, in partnership with the bookmaker Betano.
“I am very happy with the arrival of Betano as our newest partner. Seeing that the company bet on the success of the series and joined us is too cool! Let's create really cool things together! When I was introduced to the company, they told me that sports betting was designed to be fun and not a job. This caught my attention a lot. It is a company with a very cool mindset to generate fun. I am very happy for the partnership! ” said Cartolouco.

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